As an event planner, I am constantly scouring websites, looking for information, photos, and contact details for venues all over the country. Whether it is a hotel, a theater, a banquet hall, or a loft space, they nearly all have one thing in common:
It is almost impossible to find a decent photo of what their space actually looks like. If they DO include a photo, it is 200 pixels square and was taken with a point-and-shoot from 1995.
Really? You charge $4,000 for 4 hours of room rental, but you can’t hire someone to build a decent website and take a few nice photos? You are trying to sell your space but you don’t want anyone to actually SEE it?
And don’t even try to find room capacity information on the website. They want you to fill out a little form, wait a week for someone to contact you..by which point the date you wanted has been taken.
Sometimes they try to get fancy and have a video or some muzak start playing when you open their page, which makes you jump because you forgot to turn down the sound after watching Mad Men last night. If I want a soundtrack, I’ll turn on my own music.
So this is for all of the venues out there who can’t seem to get their act together: if you want me to use your space, build a decent website. 🙂